In case you missed this Ignites article last week: Top asset manager websites are not making the grade. The article cites a report by MyPrivateBanking Research that “firms are already playing catch up with new financial technology companies.”
There were a couple of comments that caught my attention:
… many of the websites are not able to satisfy even basic requirements for an interactive digital experience.
… the report covers a range of criteria including user experience, navigation, structure, content, interactivity, integration, social media use and mobile accessibility.
… the emergence of Fintech companies, which have brought their online presence and interactivity to a whole new level.
… significant shortcomings in what the websites provided for individual investors.