“Top Asset Manager Websites not Making the Grade." A Fair Criticism?

Jan 28, 2016 5:30:00 AM / by John Bartlett

Topics: FinTech, Asset Manager Website

In case you missed this Ignites article last week: Top asset manager websites are not making the grade. The article cites a report by MyPrivateBanking Research that “firms are already playing catch up with new financial technology companies.”

There were a couple of comments that caught my attention:

many of the websites are not able to satisfy even basic requirements for an interactive digital experience.

… the report covers a range of criteria including user experience, navigation, structure, content, interactivity, integration, social media use and mobile accessibility.

… the emergence of Fintech companies, which have brought their online presence and interactivity to a whole new level.

… significant shortcomings in what the websites provided for individual investors.

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